YouTube CEO Susan Wojcicki published a blog post addressing some of creators’ biggest issues. Her blog makes it clear that addressing the community’s complaints is a top priority.
Copyright claims on videos lead to YouTubers not earning ad revenue. This is a constant source of irritation. Many of the situations that Wojcicki indirectly refers to in the blog post are from top creators.
One of them is Jimmy “MrBeast” Donaldson. He has spoken about losing out on ad revenue. This is because a brief clip of copyrighted music was played. His case led H3H3’s Ethan Klein, who Wojcicki sat down with recently to hear concerns. This led to labelling this period as one of the ‘worst eras of YouTube’ when it comes to copyright claims.
We were already looking into this issue but hearing this directly from creators was vital.We are exploring improvements in striking the right balance between copyright owners and creators.Susan Wojcicki, CEO, YouTube
YouTubers not getting place in 'Trending' section
Another issue is the ‘Trending’ section, which is a place where YouTubers can get viewers. However, the section seems to almost always skip past their videos and go straight to videos like sports highlights, movie trailers, and music videos.
To solve this problem, Wojcicki says that half of the this section will be filled with videos will be coming from YouTubers. The other half will be filled by music and traditional media. She says that the ‘Trending’ section is meant to show videos which viewers would generally like. YouTube is very careful in this section while trying to avoid profanity or mature content. This may be why a video by a famous YouTuber may rack up millions of views in 24 hours, but not appear in the trending section.
Blocking Comments from Videos including Children
One of the last issues Wojcicki addressed was the company’s decision to remove comments from videos that contained children. YouTube’s decision to do so came earlier this year, after companies paused advertising spending when people discovered comment sections on YouTube videos were being used by predators to send disturbing messages about children. Since then, many creators have complained about their comments being removed, but Wojcicki says it was a decision YouTube stands by.
I hear from creators every day how meaningful comments are for engaging with fans, getting feedback, and helping guide future videos.that was a trade-off we made because we feel protecting children on our platform should be the most important guiding principle.Susan Wojcicki, CEO, YouTube