App ranker SensorTower has released its Data Digest for the fourth quarter and full year of 2019 and it with it, the story of an app that was launched pretty late into Q4 but managed to outperform all the top dogs in its category. Yes, we’re talking about the streaming service: Disney+.
Launched on the 12th of November, the service registered an unprecedented 10 million sign-ups in its first day, ballooning to an estimated 24 million subscribers in only 3 weeks. With its family-focused exclusive titles from Star Wars, Pixar, Marvel as well as National Geographic, Americans have really warmed up to Disney+. As it stands, Disney+ exclusive The Mandalorian has gained a massive cult following, mostly thanks to an adorable little character called “The Child,” colloquially referred to as “Baby Yoda” by fans. One might be tempted to say Baby Yoda helped push Disney+ to reach groundbreaking viewership numbers as millions downloaded the app to catch a glimpse of the cute little creature in action.
According to data from Sensor Tower, the Disney+ app was the most downloaded app on the Google Play Store in America, during the fourth quarter of 2019. With over 12 million unique installs, it was the only app to cross the 10 million mark since Messenger in 2017.
The Disney+ app experienced an even bigger marginal lead on Apple’s App Store with over 18 million installs from America, double that of its closest competition, TikTok. It also ended YouTube’s 4 quarter run at the number one position.
Overall, the Disney+ app had a comfortable lead from both the Google Play Store and the App Store in America with over 30 million downloads, again more than double that of its closest rival, TikTok. To further kick some dust in the faces of its competition, Disney+ was 2019’s top trending Google search term, according to Google in the US. Only time will tell whether Disney+ can keep up with the pace it has set with its mind-boggling download numbers or whether its competitors will be able to catch up in the following business quarter.
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