New Instagram feature makes your feed more relevant by suggesting who to unfollow

Have you ever felt that your Instagram feed was cluttered with annoying accounts that you didn’t want to see or people you barely talked to? Do you have that one Instagram account bombarding your feed with pictures? Instagram has a new way of classifying your followers so you can sieve out what you want to see, and not see what you feel is irrelevant.

The new feature, called “following categories,” classifies your followers into groups such as “Most Shown in Feed” and “Least Interacted With.” Another new quirk is the ability to see which accounts you have been following the longest and which ones you just recently followed. The features were announced on Instagram’s official Twitter account.

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The new feature is accessible by clicking the “Following” tab on your Instagram profile. Instagram probably hopes that by streamlining user feeds and stories to show more relevant content, users will spend more time on the app and hopefully drive ad revenue up.

It comes as no surprise that technology blogger and grey-hat hacker Jane Manchun Wong discovered the features over 3 months before the official announcement. In a tweet dated October 19, 2019, Ms. Wong dropped some hints while the new features were still being tested.

While most critics praised Instagram for this new feature, a few inflexible speculators remain skeptical, their argument being that giving the user the ability to choose which accounts they see first removes the “Insta” from Instagram since they will not be seeing posts in chronological order as they are posted.

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