Why Adidas is sending an experiment to the International Space Station

“BOOST in Space” is an effort by Adidas to attempt to make midsoles in space. The midsole is the layer between the outer and inner soles of a shoe that is helpful in absorbing shock. Adidas fuses together thousands of mini spheres of foam to create its midsoles on Earth. However, the company would like to see the effects of zero gravity on the production of its midsoles.

NASA’s website says, “The BOOST Orbital Operations on Spheroid Tesellation (Adidas BOOST) investigation looks at how multiple types of pellets behave in this molding process. Using one type of pellet creates a foam with the same properties throughout the sole component. Using multiple pellet types can allow engineers to change mechanical properties and optimize shoe performance and comfort. Removing gravity from the process enables a closer look at pellet motion and location during the process.”

What is Adidas going to learn from this “BOOST in Space” experiment? Pretty much nothing. Even if they do find some breakthrough in midsole production in space, how is this going to help the company? Adidas is not going to make an orbiting space station factory. This is just a clever marketing stunt by the company to garner media attention, such as this article. It is also a marketing stunt to show off “technological superiority” in its shoes. Even though the experiment has no practical value, it helps brand Adidas and its shoes as modern and superior.

Microgravity enables a closer look at the factors behind pellet motion and location, which could enhance manufacturing processes as well as product performance and comfort.

“BOOST in Space” Project description

SpaceX ISS resupply mission

March 2 is the planned date for SpaceX’s 20th International Space Station resupply mission. The Cargo Dragon will be carrying the usual cargo, along with other payloads and commercial cargo such as “BOOST in Space.” The most notable cargo is the expansion to Europe’s Columbus Module.

Bartolomeo: With payloads attached, left, and without, right. | Image: ESA via TechCrunch

Bartolomeo is an exterior platform that will attach to the exterior of the Columbus Module. The platform has a boomstick that is probably to manipulate the 12 sites where commercial and educational payloads can be attached. The sites can hold any experiments related to vacuum, imaging, radiation testing, etc. It is mostly aimed to hold experiments that require external exposure to space.

Join our writing team and develop your writing skills, as you see your articles featured on Apple NewsGoogle News, and all around the worldSubscribe to our newsletter, What Just Happened, where we dive deep into the hottest topics from the week!

Source: TechCrunch

More from Space – News Landed

+ SpaceX not waiting for Starship, will begin space tourism with Crew Dragon

+ NASA accepting astronaut applications – these are the requirements

Popular Stories – News Landed

+ New molecule “BT13” may help treat Parkinson’s disease

+ Americans voluntarily self-quarantine themselves over coronavirus fears

Related Stories

Spot the International Space Station

The International Space Station is a collaborative project by five space agencies: NASA, Roscosmos, JAXA, ESA, and CSA. It...

NASA announces new launch date for SpaceX Crew-1 launch to ISS

NASA announced on Thursday that the new target for the SpaceX Crew-1 launch has been fixed for 7:49 p.m....

Featured Stories

Will Telosa be the “City of the Future” by 2030?

Shenzhen, China was a sleepy fishing village in 1979. A mere forty years later, it is one of the...

Low-cost lead adsorbing water filter designed by Indian students

Two students from India have designed a low-cost lead water filter that can be made with locally sourced materials....

Make it Rain! Dubai uses drones to conjure rain from the skies

You can order food, hail a driver, and even find a spouse with the click of a button; but...

Physicists have created the world’s thinnest magnet. Just one atom thick!

Can you guess the size of the thinnest magnet? It is just one atom thick. Scientists from the University of...

Boris Johnson and Rishi Sunak reverse decision to avoid self-isolation following ping by NHS contact tracing

Following the Health Secretary's diagnosis with COVID-19, the Prime Minister and Chancellor were notified by NHS Test and Trace...

India is one of the largest producers of COVID vaccine and yet faces major internal shortages

The worsening situation in India finally gained some stabilization around September 2020. Usually, when things start getting better, people...