Friday, August 14, 2020

Selena Gomes sued a mobile game for $10M for “stealing her likeness”

Selena Gomez, an American singer, songwriter, actress, and television producer sued a mobile game for stealing her likeness. She has filed a $10M lawsuit against this game.

The software and technology firm, which created the app Clothes Forever (a styling game) used her name and image for the entire premise of the game where the player goes on virtual shopping sprees with celebrities. The 27-year-old singer argued that she did not give any permission to the creators to use her name, image, or likeness in any regard.

Image from the game.

The app features many cartoon avatars of models and celebrities who permitted themselves to be featured in the game like the Kardashians, Gigi, Taylor, Beyonce. Though Gomez did not permit to be featured in the game, a promotional image in the game shows a cartoon avatar wearing the same outfit and in the same pose as her November 2015 cover for Flare Magazine. It also offers in-app purchases like digital clothes and jewelry ranging from 99 cents to the way up to $99.99. The gaming app is sold by China-magazine Guangzhou Feidong Software Technology Co.

defendants never requested, consulted, or informed Gomez regarding the use of any her publicity rights in connection with the game.

Gomez’s lawsuit

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