Luxury case brand GRAY, a Singapore-based company, just unveiled its latest addition to its titanium-made, ultra-premium + durable case line – the CYBER WATCH. The CYBER WATCH is a “first-of-its-kind Apple Watch case” that has a futuristic design, made from solid titanium. The line starts at $504 for the standard titanium case, but goes up to $1,223 for the limited edition CYBER WATCH AURORA (only 50 pieces worldwide). The case is now available for pre-order and will ship to customers in June 2020.
The CYBER WATCH takes the Apple Watch design to the next level, and the reference to Elon Musk’s Cybertruck is real – GRAY’s latest case brings the same futuristic, solid metal design to a traditional and familiar-looking product. Being a luxury brand, the case does not come cheap. However niche the market may be, the brand is quite popular online for its ultra-premium cases. Even celebrities have been spotted sporting GRAY’s line of titanium iPhone cases.
Watch the video from GRAY
The other two models, the STEALTH and GOLD, area also limited edition. The CYBER WATCH STEALTH is limited to 100 pieces worldwide, while the CYBER WATCH GOLD is limited to 50 pieces worldwide.
“In creating the CYBER WATCH® we were motivated by one ambition, to create a sculpture for the Apple Watch that truly represented the ground-breaking technology it housed within,” said Kevin Wu, Founder and CEO of GRAY. “To do so, we had to bring our touch of extreme design to a new frontier, radically transforming the Apple Watch into an object that would look as stunning on your wrist today as it will a hundred years from now.”
GRAY became more recognizable when its ALTER EGO iPhone cases hit the market. The iPhone cases sport an alien-like design, also made of titanium. One notable feature of the metal is that it is much lighter than steel, while sharing the same metallic strength, making it a highly desirable (and expensive) option for cases. Another notable feature in GRAY products is the design that allows for a naked look even though the cases are tested to be highly durable.
The CYBER WATCH starts at $504 for the base model and goes up to $1,223 for the limited edition variants. These cases do not come cheap though, as the CYBER BAND alone costs a whopping $148. Being a luxury brand, it is obvious very few people will be buying this product. Still, if you are interested, you can check out GRAY’s website to know more.
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