Facebook’s new music video app ‘Collab’ to compete with TikTok

This past week, Facebook’s new music video app, “Collab” was launched. Much like the popular TikTok app, Collab allows users to make videos. But the difference is that these videos are composed of three separate videos played simultaneously. Other Collab users can add on and collaborate with these videos (hence the name), then shared to Instagram, Facebook stories, and other platforms.

An app made for staying-at-home

Collab is very much an app made for our current pandemic conditions, as evidenced by its tag line, “Make music together while we’re apart.” According to Facebook:

“Music is one of the most powerful creative outlets. With Collab, we’re leveraging technology to help people unlock creative superpowers by collaborating on original music videos from anywhere. In light of so many folks sheltered in place around the world, we’ve expedited this release.”

Read Also: Apple to bring Scorsese’s new western “Killers of the Flower Moon” under its wing

How to get Facebook’s new video app

Collab is currently in Beta and only available to those in the US and Canada so far. For access, sign up to the Collab waiting list here. You can also check out the Collab Facebook group to learn more.

It will be interesting to see how users collaborate with each other. Perhaps it will end up being more than merely a “music” app and be embraced by and other arts communities such as dance.

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