How to attend Tesla’s Battery Day in-person event at Fremont, California

Tesla recently fixed the date for its Annual Meeting of Shareholders and Battery Day event as September 22, 2020. The Battery Day event has been delayed by several months by the billionaire-founder Elon Musk, citing the importance of keeping the event in-person. The Battery Day event will take place right after the shareholder meeting ends, and will also include a tour of the battery production facility.

Before looking at the requirements to be able to attend the Battery Day event, let’s first see what we can expect to see during the presentation!

What is expected at “Battery Day?”

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The Battery Day event has long been touted by Elon Musk as “one of the most exciting days in Tesla’s history” and that the company is “just trying to figure out the right timing for that.” It is at this event that Tesla is planning on unveiling the results of it’s secret “Project Roadrunner.” Tesla is expected to unveil its revolutionary “million-mile battery” technology and plans to manufacture the new battery cells.

The new battery technology that Tesla is expected to announce at its Battery Day event could change the history of electric-vehicle technology. One major drawback with EV battery cells is the wear down and reduction in total capacity over the years. The new technology is expected to join Tesla’s more premium Model S and Model X, which are also rumored to get heavy internal/external updates. Tesla could also unveil its new “Plaid Powertrain” that it has been testing at Nürburgring.

How to attend the “Battery Day” event?

Anyone can attend the event, but you need to be an eligible stockholder fulfilling the following condition. According to Tesla’s SEC filing, “Eligible stockholders may also attend Tesla’s separate Battery Day presentation, which will be held on the same day [Tuesday, September 22, 2020, at 2:30 p.m. Pacific Time], with additional details to be announced at a later time.”

However, in order to be an eligible stockholder, you need to have owned at least 1 Tesla stock before the “Record Date.” Tesla’s Investor FAQs says, “You may attend an Annual Meeting if you were a Tesla stockholder on the “Record Date” for that meeting and can provide photo ID and proof of stock ownership at the meeting.”

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The record date for this year’s shareholder meeting was set as May 15, 2020, in Tesla’s previous SEC filing. “All stockholders as of close of business on May 15, 2020 are cordially invited to attend the 2020 Annual Meeting in person.” However, this record date was fixed prior to Tesla postponing the meeting from July to September due to the COVID-19 pandemic.

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Is there a chance that Tesla could move the record date further back as the meeting was also moved? There could be. According to Tesla’s Investor Relations website, “Further details regarding the 2020 Annual Meeting will be provided in additional proxy materials to be filed with the Securities and Exchange Commission. Stockholders who have previously sent in proxies, or voted by telephone or by Internet, will be asked to submit new proxies or vote by telephone or Internet…”

This implies that Tesla would send out new voting proxies specifying a new record date, however, some are unlikely that might happen. So, how do you attend Tesla’s Battery Day event? You need to have owned at least one stock before May 15, 2020, and have a valid proof of ownership which “may include materials you receive from us or your broker (such as a broker statement) that lists you as a Tesla stockholder, but depends on your form of ownership.”

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Even if you sold your stock after the record date, as long as you have proof of ownership from before May 15, 2020, and bring your Photo ID with you, you are good to go! It is best that you arrive (with masks) at the Fremont Tesla Factory a few hours before the Battery Day event is set to begin, as there may be a line and admission is on a first-come, first-serve basis. There is no application form for attending the event, you can just show up. The exact timing of the event is still yet to be announced.

If you haven’t owned any stock before May 15, 2020, keep an eye out for any new SEC filings from Tesla, as they could announce a new record date. There is no guarantee that Tesla’s new record date will be after the announcement of the same. They could announce on a certain day that the new record date was a few days prior.

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