Google is reportedly in talks with Samsung to push Assistant over Bixby

According to Bloomberg, Google is reportedly trying to negotiate with Samsung into a deal that would give more prominence to Google services over Samsungs own services. The deal mainly focuses on Samsung phones, which currently use and promote their personal assistant called Bixby and Galaxy store for apps. Google is trying to make Samsung drop these and make them use Play Store and Google Assistant.

Samsung is currently the world’s biggest smartphone manufacturer, with a market share of 20.9% as of 2019 reports. While Samsung phones use Google’s Android as operating systems, they still keep trying to build out an ecosystem of their own. Even though all of Google’s apps are available to use for Samsung users, the Korean manufacturer is really trying hard to make their users use their own services. They had gone to the extent of creating a dedicated button on their hardware to make users use Bixby more.

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Samsung Services, even though have been in the scene for quite a long time it would be fair to say that it has not been very successful, and the majority of the users would be happy if Samsung would just drop it and use Google services.

Google already has a multi-billion-dollar agreement with Apple to be the default search provider in the Safari browser and would be trying to do something similar with Samsung.

“Like all Android device makers, Samsung is free to create its own app store and digital assistant, that’s one of the great features of the Android platform. And while we regularly talk with partners about ways to improve the user experience, we have no plans to change that,” a Google spokesperson said in an emailed statement.

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“Samsung remains committed to our own ecosystem and services. At the same time, Samsung closely works with Google and other partners to offer the best mobile experiences for our users,” said a Samsung spokesperson.

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