Google is starting its official beta program for the Android AdMob app on the Play Store. AdMob is Google’s Adsense equivalent for mobile applications. It allows application owners to track ad revenue from its mobile application properties, which was previously limited to the web.
The AdMob Android app resembles the newly redesigned Google Analytics app, with Google’s Material theme. The app features tracking overall impressions, per-app metrics, and location-based incoming traffic, along with graphical representations of the same data.
However, the application is not fully fledged yet, as some features from the web are still yet to make it into the Android app. Any signs of an iOS app are also not present, but it is expected that Google will make one soon. The AdMob app actually comes with quite a surprise, seeing that Google axed the Adsense mobile app for iOS and Android, quoting that they have built a better mobile browser experience.
The routes that Google is taking with the AdMob app is different from Adsense, so it leaves a lot of confusion in the air, along with uncertainty for the future of the app. The beta invites on the Google Play store are full, but you can still try out the app by directly downloading the APK from APK Mirror.
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Source: Android Police