Front-facing cameras have become an integral part of the smartphone for a long time. With the ongoing aggressive screen to body ratio competition going on between the companies, things have become complicated for smartphone designers. To have an excellent screen to body ratio bezels have to be made as thin as possible, it has become impossible for the designers to include the camera in those bezels. That’s why all these different types of notches and punch hole designs came up.
We’re proud to present the latest masterpiece from our Xiaomi engineers: 3rd Generation Under-Display Camera Technology! True full-screen displays are just around the corner! We’re planning on putting this into mass production next year. Stay tuned! #InnovationForEveryone pic.twitter.com/DrKeL8wZUg— Shou Zi Chew (@ShouZiChew) August 28, 2020
No one is a massive fan of these notches, and companies have been trying to give users a full-screen experience without obstruction from these notches and punch holes. A few have been attempting pop cameras and flip cameras but were not successful to a considerable extent to completely replace the notches.
This technology was shown to the audiences last year but was still in the Research phase. The company now claims that they are ready to provide it to the customers and will soon start mass production as early as next year. That means that, at some point in 2021, there will be smartphones offering this tech available to the public.
The images released are promising and could completely change the smartphone industry if proven to be as good as their visuals.
“The self-developed pixel arrangement used in Xiaomi’s 3rd Generation Under-Display Camera Technology allows the screen to pass light through the gap area of ??sub-pixels, allowing each single pixel to retain a complete RGB subpixel layout without sacrificing pixel density. Compared with other common solutions on the market, Xiaomi has doubled the number of horizontal and vertical pixels, achieving the same pixel density above the camera as on the rest of the display area. Thus, the area above the integrated camera demonstrates the same brightness, color gamut and color accuracy as the rest of the display,” Xiaomi said.
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