The 2020 MTV Video Music Awards were held on August 30, 2020, in New York, making it the first event to be held ever since the outbreak of COVID-19. The 37th annual ceremony orchestrated a series of outdoor performances at various iconic locations across the city.
Hosted by Keke Palmers, the broadcast of the 2020 MTV Video Music Awards drew a total of 6.4 million viewers on Sunday. Counting the pre-show, post-show, main show, and encores, which is down 5% from the comparable 6.8 million tallies for last year’s show. Although MTV’s “Total Minutes Consumed” for this year’s show is up by 8% vis-a-vis the 2019 VMAs.
The viewers tuned in across MTV and the 12 other ViacomCBS brands which included the CW for the first time. This was done in order to attract the attention of the cord-cutters to the annual award show. It was the first time that the VMAs were made free to watch via a wire.
Moreover, the show became the second most popular show of the year on the social media rostrum by delivering a massive 41.1 million impressions on social media.
Lady Gaga, who sported a spectacular array of outfits and even more striking masks won big and took home 5 awards. They were Artist of the Year and Song of the Year for Rain on Me (her collaboration with Ariana Grande). She also won the show’s inaugural “Tricon Award” which recognizes an artist who is highly accomplished across three or more disciplines.
Amongst Lady Gaga, were other winners such as BTS , The Weeknd, Machine Gun Kelly, Doja cat , Taylor Swift etc.
Given the circumstances, the show also introduced two new awards categories. The Best Music Video From Home for Stuck With You was won by Ariana Grande and fellow pop star Justin Bieber. The Best Quarantine Performance for Unplugged At Home was won by Latin boy band CNCO.
The VMAs also showcased performances by K-pop group BTS, Doja Cat, and J-Balvin for the first time. Visit The Vulture for the complete list of winners.
Do you want to publish on Apple News, Google News, and more? Join our writing community, improve your writing skills, and be read by hundreds of thousands around the world!