Netflix, an American technology and media services provider, will soon be hosting a two-day “event”. It will give the non-users/subscribers access in India to stream its library without a subscription plan.
This action was followed by the news that Netflix has terminated its 30-day free trial periods earlier this month. Instead, it has chosen to prioritize its attention towards a different approach to marketing promotions to try and amass new subscribers. The chief operating officer of Netflix, Greg Peters, confirmed the promo on the company’s third-quarter earnings call. It would be called “StreamFest,” and that it’s just for India for now.
Peters believes that something like StreamFest “could really create an event.” The free trial will get going on December 4th, 2020.
The promotional “StreamFest” will only be available to Indian users in its testing phase. After seeing the response in India, the company may expand StreamFest to other countries.
“We’re always looking at different marketing promotions to attract new members and give them a great Netflix experience,” a Netflix spokesperson told The Verge prior to the earnings call.
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