Nike has quite literally fought against the devil, trying to get the ‘Satan Shoes’ to be stopped from being sold, and has finally succeeded. On Wednesday (31 March), the United States District Court approved the restraining order against MSCHF, the art collective that worked together with Lil Nas X.
The ‘Satan Shoes’ have been under strong criticism for containing “one drop” of human blood, which was made using Nike’s Air Max 97 sneakers. Nike mentioned in a CBS interview on Thursday (1 April),+ “Nike has filed a trademark infringement and dilution complaint against MSCHF related to the Satan Shoes. We don’t have any further details to share on pending legal matters. However, we can tell you we do not have a relationship with Lil Nas X or MSCHF. The Satan Shoes were produced without Nike’s approval or authorization, and Nike is in no way connected with this project.”
According to the court order, MSCHF is not allowed to ship the pairs of shoes to the customers anymore. However, the company that is based in Brooklyn stated that close to 600 pairs of shoes have already been shipped out of the country. This is extremely disadvantageous to Nike as customers are starting to avoid the brand for its association with Satan. MSCHF released pictures of the shoes, most of which had Nike’s iconic mark, which suggests why many people believe that Nike is involved in this saga as well.
According to CBS News, ‘On Monday, 665 pairs of the devil-themed sneakers, priced at $1,018, sold out in just one minute. Fans were able to enter a giveaway to win the final, 666th pair of shoes, but lawyers said the raffle is currently on hold. The price is a reference to the Bible passage Luke 10:18, which reads, “I saw Satan fall like lightning from heaven”.’
The rapper has been facing criticism as well, which is said to be taking a toll on his emotional well-being even though he seems to be joking about the lawsuit. “My anxiety is higher than ever,” he said.
Meanwhile, MSCHF stated that it strongly believes in the freedom of expression and that they hope to work with Nike to reach an agreement regarding this issue.
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